New Doug Aldrich Pickups Raise the Bar
Hard rock/metal guitar maestro Doug Aldrich has always had an ear for tone. Doug has had an active and illustrious career fronting his own bands like Lion, Burning Rain, and Bad Moon Rising as well as being the primary guitar player and musical director of the mega rock act Whitesnake. Doug has set the standard for high-energy rock playing with his unique mix of incendiary technique, fiery yet musical phrasing, soulful feel and a fat juicy tone that cuts through the mix with awe-inspiring authority. It's no wonder that aspiring rock players look to Doug for inspiration when it comes to great ballsy hard rock tones. We have had the honor and the pleasure to work with Doug on his gear needs for over a decade and we are proud to announce the release of the new Doug Aldrich Signature humbucker pickups.
Doug has loved our SSH+ humbucker for the bridge and the SSV humbucker for the neck for a long time. Over the years, Doug and John Suhr kept making a few tweaks to the pickups and we finally settled on a version that Doug was completely happy with. Based on our popular SSH+ bridge humbucker and the SSV neck humbucker, the new Aldrich pickups have been tweaked to meet Doug's desire for a little more output with a little more high-midrange cut while retaining the warmth and the clarity in the lows and the highs.
The Aldrich bridge humbucker is now our highest output pickup but it oozes tone across its sound spectrum. It is big sounding yet focused and punchy in the mids and tight in the lows. You will never hear this pickup get flubby and undefined in the highest gain settings. The high-mids will cut through like the sharpest knife but the treble will be sweet and never grating on the ears. This is the ultimate high-output humbucker – hot and fat but clear and musical. From chunky low-string metal riffing to screaming string bends in the high register, the Aldrich bridge humbucker covers them all while retaining the dynamics of your picking attack.
The Aldrich neck humbucker is the perfect complement to the Aldrich bridge pickup. The Aldrich neck pickup has been carefully calibrated for the neck position and to also match the output of the Aldrich bridge pickup. This is our highest output neck humbucker pickup but it never gets muddy or undefined. The Aldrich neck humbucker retains the clear string-to-string balance with warmth in the mids, tight and clear lows, and sweet singing highs. Whether it's chunky crunch rhythm sounds, sweet bluesy leads or fluid high-gain lead sounds you need from a neck humbucker, the Aldrich delivers in spades and then some.
We are very proud to offer the new Aldrich pickups to the discriminating rock/metal players who really care about tone. Anyone can make pickups with a lot of output; it's another thing altogether to make them sound balanced, clear, focused and musical. Featuring the very best materials and components specified by John Suhr as well as John's winding techniques culled from over 30 years of experience in repairing and winding pickups, the new set of Aldrich humbuckers raises the bar for pickup technology and great tone.